Thursday, May 8, 2008

Asus to spin off Eee into an independent brand - 10- and 11-inch Eee PCs on the way

Taiwan hardware insider Digitimes is reporting that Asus is considering making Eee an independent lineup which will include the Eee PC notebook, as well as the previously reported upon Eee TV (E-TV), Eee desktop (E-DT), and Eee monitor. According to industry sources the new lineup will hit stores by the end of the third quarter this year. By spinning off Eee into a separate brand Asus hopes the product lineup will be able to jump out of the low-cost market bracket.

In addition to the Eee PC 900, the company will launch the Eee PC 1001 with a 10-inch panel as well as an 11-inch model by the end of this year, market sources have revealed.

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